The story of Apple’s growth from a garage startup to a multi-trillion dollar business is one told by many different people in many different ways, but new versions can still be found.
Statista has combined the story of the past 20 years of Apple’s growth into a 40-second hypnotic video, with animated revenue bars showing how the company’s product mix has changed over time…
The company posted the video to YouTube (below), complete with its four-paragraph company history.
Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 in the garage of Jobs’ parents. Their first product, known as the Apple I, consisted of an assembled circuit board without many of the current computer features, such as a monitor, keyboard, or mouse. Today, the Apple ecosystem includes iPhones, iPads, Macs, wearables, and home appliances as well as a host of other accessories and services. Technical innovation paired with streamlined designs and creative advertising under the leadership of former CEO Steve Jobs has made Apple one of the world’s most valuable brands. The company benefits from a loyal fan base and has experienced unprecedented revenue growth, from just $8 billion in 2004 to more than 270 billion in 2020.
Apple’s breakthrough came when the company launched the Macintosh in 1984, the product that became the first successful mass-market personal computer (PC) and continues as the Mac product line to this day. Apple introduced the Apple Online Store, and the iMac family of computers followed in 1998. And in January 2010, the unveiling of the iPad marked another milestone in the field. The device sold more than three million units in the first three months, setting a new industry standard. The current Mac product line is the iMac, Mac mini, Mac Pro, MacBook Air, and MacBook Pro while the iPad range includes the iPad, iPad Air, iPad mini and iPad Pro. The iPad holds shares of about 30 percent in the tablet market.
In 2001, Apple unveiled the iPod which was a huge success with several hundred million units sold. Due to the popularity of smartphones doubling as a personal music player, the iPod’s popularity has declined. In 2007, the release of the iPhone and the introduction of an interface with a design concept to create a complete handy computer that could make calls and surf the Internet revolutionized the global smartphone market. The iPhone is Apple’s most successful product, contributing a large percentage of the company’s total revenue. In their 14th generation, the iPhone 12/12 mini and iPhone 12 Pro/12 Pro Max line were the latest additions to the family.
With the launch of the Apple Watch in early 2015, Apple entered the growing wearable market. The Apple Watch is now the most popular product in the wearables segment, holding more than 50 percent of the market share. Additionally, the December 2016 launch of AirPods marked Apple’s entry into the true wireless stereo market, steadily capturing the majority of the market share of audiophiles. Apple’s suite of products is supported by a suite of services including Apple Music, Apple TV+, Apple Arcade, and iCloud, as well as others that help keep people entertained, informed, connected, and relevant. Apple services generate billions of dollars in revenue each quarter. The company has also entered the smart speaker market with HomePods and is also working on augmented reality (AR) smart glasses that run on the rumored ‘rOS’ platform, with a first step into the AR market expected in 2022.
The video opened in 2001, when Mac Apple earned $4.4 billion – and nothing else mattered.
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