Game Pass can’t be a good deal forever

When Microsoft announced Game Pass in June 2017, a different monthly subscription service was headed for a dizzying flare. This was MoviePass, which slashed the subscription price from as low as $50 to $9.95 per month. Suddenly, subscribers can watch a movie every day of the month for less than the cost of a single ticket in most cities. It was too good to be true, and millions of people gleefully tapped as MoviePass bled money and tried to forcefully weaponize the movie industry in a deal that would save it from itself.

It was great while it lasted.