- The Genesis X Speedium Coupe made its debut at the Genesis House in New York on Wednesday, April 13. The concept car showcases what potential Genesis owners can expect from Genesis’ next wave of electric cars
- The newly unveiled concept reflects the Genesis principle of reductionist design
- The Genesis wings and two lines are prominent in the design, while the hourglass shape gives the car its powerful presence
Frankfurt, Germany: Genesis premiered at origin X Speedium Coupe on April 13 at origin a house, a cultural space located in the heart of New York City’s Meatpacking District. The concept car Includes DNA Genesis (Bold, Progressive, Uniquely Korean)while looking forward to The next wave of electric vehicles, which highlights the future of Genesis As a luxury brand for electric vehicles.
Imagine a new design convention for the future
The Genesis X Speedium Coupe was born from a “freestyle” design exercise based on the Genesis X concept that was piloted by the World Car of the Year for 2022, Luke Dunckerfolk, Chief Creative Officer of Genesis. It inherits the timeless design philosophy of Genesis, ‘Sports Elegance’, in a more progressive way.
The Speedium name is inspired by the passion for motorsport that Genesis designers felt at the Korean racetrack. The name also embodies Genesis’ belief that the emotional value of driving will remain strong in the age of electricity. The addition of the word “Coupe” further enhances the driving pleasure through its aesthetic designs.
Genesis followed the principle of reductionist designor “less is more” for this concept the cars. The Genesis X Speedium Coupe is distinguished by its restrained elegance, clear lines and subtle curves.
X Speedium Coupe challenges the status quo of a specific vehicle type. It’s not a traditional concept car that previews production line plans.
“This vehicle is an open moment in Genesis’ journey towards designing electric vehicles of the future,” said Luc Donckerwolke, Genesis Creative Director. “This isn’t a show car — it’s a look at our design processes as we explore ideas for the next wave of electric vehicles, one that incorporates Genesis DNA.”
At the front of the car, the distinctive Genesis Two Lines headlights have evolved into a full-width element that includes the shape of the crest resembling the Genesis Crest Grille. It was designed to carry the signature wing face of the electric age by fusing daytime running lights with low beam and high beam together. It bears an electric face that symbolizes Genesis’ transformation towards becoming an all-electric car brand with a range of six models by 2030.
From an upper point of view, The hourglass figure highlights the passion and personality of the car. The slim and sensual shape accentuates the wheel arches creating a powerful presence.
When viewed from the side, the parabolic line running from the front to the rear of the car maintains a certain tension in the design like any classic car. An intentional “anti-wedge” design culminates in a streamlined look that exudes understated elegance.
Meanwhile, the elliptical tail balances the profile for an optically adherent tension between the convex and concave surfaces of the stern. The V-shaped brake lights interrupt the rounded shape by producing the striking contrast that is one of the hallmarks of the Genesis.
“We give every design element room to breathe,” Donckerwolke said. “It’s not about making the design elements compete with each other, but about organizing the elements so that they complement and respect each other.”
The concept’s metallic emerald green shade is referred to as “Inje Green”. As expected of a car inspired by a Korean racetrack, the color includes the mountainous landscape where the track is located, complementing the image of a classic car that embodies dynamism, speed and timeless elegance.
About Genesis House
Opened in New York in November 2021 as the US brand’s 4,340-square-meter, three-storey home, the Genesis House carries on the brand’s bold and innovative spirit by welcoming guests in a dignified manner deeply rooted in the Korean culture.
Downstairs, Cellar Stage is located in a basement equipped with floor-to-ceiling LED lighting and the latest audio-visual technology. Genesis holds many events in collaboration with many artists and the local community.
The first floor is an exhibition space where guests can experience all the Genesis lineup, whether current models or concept cars that express the brand’s future vision. The architects used mosaic-clad mirrors to accent the cars on display, and the curator is on hand to provide detailed explanations. Coordinator service at Genesis House is available in English, Spanish, French, Chinese, Korean and other languages.
On the second floor, guests can enjoy a Korean cultural experience at the Library, Tea Pavilion, Genesis House Restaurant and Terrace Garden.
Genesis House was created in collaboration with Onjium – a Michelin-starred restaurant and traditional cultural research center in Seoul – It offers a creative and elegant tasting experience that traces back to the noble Korean cuisine that drew inspiration from what Joseon era kings enjoyed in their palaces.
The terrace garden is 882 square metres, located outside on the second floor, overlooking the High Line, the Whitney Museum of American Art, the Hudson River and the small island. Reminiscent of an outside courtyard outside a hanok or traditional Korean house, surrounded by low walls and an alleyway, it serves as a relaxing place to enjoy a cup of coffee or tea.
Genesis has established itself as a true alternative in the luxury car segment. With a commitment to outstanding hospitality and service, Genesis strives to build honest relationships with customers and above all, respect for their greatest luxury – their time.. The unique design language embodies ‘sports elegance’, and the brand continues to enhance its range of vehicles and services across Europe, launching five premium luxury cars in the region in 2021. Genesis will introduce three electric cars in 2022, From 2025, all new Genesis vehicles will be electric as part of the brand’s vision for a sustainable future. Genesis will also establish itself as a 100 percent net zero emissions brand by 2030 and strive to achieve its goal of becoming carbon neutral by 2035.
For more information about Genesis and its definition of premium, please visit www.genesis.com