Mazda is known for its laser focus on driving dynamics. The DNA of its defining sports car, the Miata, influences every vehicle it builds, from the elegant third-door sedan and hatch to the new CX-50 crossover. It’s something enthusiasts love; However, 50 percent of Mazda’s sales in North America come from the CX-5. You need to make more big cars, and that’s something you’re well aware of, like Car News reports.
The Japanese automaker wants to boost its sales to record levels within four years, and as such, that means taking its focus away from the cars its engineers might want to make. You want To build for what they have to. The coming years will see production of mostly electric SUVs take off, including two larger CX-50 companions in North America; CX-70 and CX-90. That doesn’t mean small cars or even sedans are off the table, but it does mean that they aren’t Mazda’s top priority.
“We expect the US to give us more steady and robust growth going forward,” says Yasuhiro Aoyama, Mazda’s head of global marketing and sales, and in fact, the brand has no choice but to focus on the US. Like AN He notes that North America is the only market where Mazda sales are not declining. It makes sense, then, that the company just invested millions in a new plant in Hunstville, Alabama to build the CX-50 and other future models. In fact, at the CX-50 media launch event that I attended, spokespersons stressed that this new plant – built alongside Toyota’s plant on the same site – would be extremely flexible, capable of producing many different types of vehicles on the same assembly line.
All of this calls into question Mazda’s ability to produce cars that aren’t SUVs, like the Miata and the highly anticipated but reasonably dubious Mazda 6 sedan. The Miata is definitely safe and Mazda has patented some potentially interesting details about the new car’s powertrain. As far as an RWD sedan goes, the automaker hasn’t officially confirmed that such a vehicle is on the way, but there’s reason to believe plans haven’t been scrapped entirely, other publications have reported.
The vortex of negativity surrounding the car’s alleged cancellation – which some have gone so far as to describe as “official” – is all based on a single statement from Mazda Europe’s executive director of development and engineering, Joachim Kunz. More importantly, when talking about a possible successor to the Mazda 6, he said coach bus That Mazda “would like to have it, but at this time, it’s very important to sell an SUV.” For whatever reason, Koons – whose remit is wholly European – was supposed to be talking about every global market when he made that statement. Koons-supervised Europe and the UK are two of the least profitable markets for larger sedans, and one only has to look at the now-cancelled Ford Mondeo in the UK to prove the point.
The US and especially China remain relatively strong midsize sedan markets, which keeps the door open for sale here. In fact, some Japanese sedans and sports cars are sold in their home markets and the US in particular, such as the upcoming Nissan Z, the new Subaru WRX, and the current Lexus IS, while they are not or will not be sold in the UK. Combine this with all the cars Mazda builds on its new RWD-based platform – four to date – and it greatly reduces the cost of developing a sedan for even a small automaker like Mazda. If it can match the right price while paying the higher price, which AN Reports are already well received, then there is no reason why a car of the right size could not succeed.
In the end, the model of providing a large number of profitable SUVs to support at least one vehicle of the brand is not new; It has been proven by almost every German automaker from BMW to Porsche. With the Miata-driven Mazda’s popularity and reputation in the United States, as well as what it hopes will be an increase in profitability thanks to its new line of vehicles, its future could be bright. The foundation has been laid. We just have to wait and see if it works.
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