Since Sony and Samsung unveiled their upcoming Bravia A95K QD-OLED and new S95B OLED, respectively, a lot of messages have focused on their ability to get 200% color saturation from LED-LCD TVs and have higher peak brightness than traditional OLED TVs. As it turns out, this is probably not the most amazing feature.
At a recent Sony QD-OLED TV demo in New York, we were quite impressed with how well it handles off-axis color saturation — a major problem with LED-LCD TVs and, to some extent, traditional OLED TVs that have lost saturation after a 60-degree viewing angle .
While neither Samsung nor Sony have provided exact numbers on how much off-axis saturation has improved, they both confirm that off-axis QD-OLED performance has been significantly improved over conventional OLED panels.
In short, people who have a huge living room – or at least a spacious room where not everyone is sitting directly in front of the TV – should consider QD-OLED for their next TV.
The strength of the new QD-OLED panel structure
At this point, we’ve spent quite a bit of time getting our first tech look at why QD-OLED is revolutionizing the TV space with better color saturation. We’ve talked at length in some of our hands-on reviews of the new QD-OLED kits on how to combine higher peak brightness with OLED’s stunning black levels.
But what we haven’t covered a lot, is how well the QD-OLED retains its colors when viewed off-axis.
By repositioning the lighting element closer to the front of the screen, the colors become brighter. This is a big difference from traditional LED-LCD screens where the lighting element and color filter are closer to the back of the screen than the front.
By contrast, the QD light-emitting layer in QD-OLED sits directly behind the screen’s glass bottom layer, which helps it retain color as you move off-axis.
How is better off-axis color saturation beneficial?
There are two good scenarios where we think QD-OLED TVs will really excel when it comes to off-axis viewing: in a very spacious living room and in sports bars where very few people are sitting in front of a large screen TV.
First imagine you have a spacious sitting room and there is plenty of seating next to the TV, but only a few directly in the front. Better color saturation, combined with the higher peak brightness and black levels of an OLED, can make any seat in the home as good as the one right in front of the TV.
Now imagine that you own a bar and you want everyone inside to have a good view of the TV, no matter where they are sitting. QD-OLED can make this happen.
Whether you’re sitting at the same bar, or at a nearby table but not quite in line with the TV, players’ shirts will still be perfectly saturated – which will obviously improve the overall experience of watching the match.
The only problem? price
The biggest hitch we see now for QD-OLED is that its price is higher than most OLED TVs. The LG C2 OLED, for example, will start at $1,399 (around £1,060, AU$1,900) and cost $1,799 for a 55-inch screen size – about $400 cheaper than Samsung’s 55-inch S95B OLED TV.
That gap widens when you compare the 65-inch LG C2 OLED, which will retail for $2,499, against the 65-inch Samsung S95B OLED, which will retail for $2,999.
For avid AV fans, $400 to $500 likely won’t stop them from getting involved in the new technology — but for bar owners looking to save some money, it could be a deal breaker.
Like most high-end TV technologies, we expect the price of QD-OLED to eventually drop in the same way as traditional OLED in the past five years, eventually getting to the point where most people can experience off-axis color saturation for themselves, either in their homes or at a brewery. the local.