Toyota customization can make getting a GR Corolla difficult

Toyota has heard your GR Corolla calls and wants you to calm down. For those of you who have already called the local dealers to stand in lineGood for you to get in early. The unfortunate truth is that even if you select the options and colors you want, you probably won’t end up getting the exact GR Corolla, if at all.

The GR Corolla It will likely go down as one of the most anticipated cars announced this year. After years of seeing the rest of the world enjoy GR Yaris And a few more years of wondering if they/wouldn’t give the US a hot GR slot, apparently Toyota said, “Good here!” And we were hit by a great GR Corolla. The spec sheet reads like the stuff of dreams: a 300-horsepower turbocharged engine, all-wheel drive, a standard six-speed manual transmission, all wrapped in a gorgeous hatchback body. Too bad many of us won’t be able to try it.

2020 GR Yaris

2020 GR Yaris
picture: Toyota

It all comes down to two things: How many Toyotas will you build And how these vehicles are allocated to dealers. Toyota took a different approach than it did with the GR Yaris. The GR Yaris It was initially a special homologation of WRC’s efforts in Toyota’s Gazoo Racing. Toyota Committed to building 25000for every FIA rulesAnd (For those not in the US You want GR Yaris, a tough trifle. Sold until 2023.).

Toyota isn’t that generous with the US, at least not at first. The company is only building 6500 to start, With no more than 8000 plans per year for the future. While 8000 per year isn’t bad, the initial 6500 will be a problem, 1250 of which will be the Circut Edition. Talking to road trackThere are a lot of orders being taken from dealers for the GR Corolla, Toyota Vice President of Automotive Operations in North America Jack Hollis said. “We have places right now, parts of the country where a lot of orders are being taken, and we have to stop,” he said.

Toyota intentionally limits production

In fact, all this is done on purpose by Toyota. Mike Tripp, the company’s vice president of marketing, described it as “one very few. explain it to road track:

I wouldn’t say that the limiting factor for these compounds is our ability to produce them. He is very careful to make sure that we maintain specialized credibility.

It’s an oddly understandable strategy. Toyota’s customization process is so bad it’s not ‘Generous t for this kind of business idea. I spoke to someoneFamiliar with Toyota’s customization process. Based on what he told me, combined with the interest this car has gained, things are going to get ugly at the dealership level.

Toyota’s exotic customization process

Image of the article titled You may not get a Toyota GR Corolla

picture: Toyota

Unlike some automakers, who either do the build-to-order process or allocate vehicles to dealers based on need, Toyota’s operation is in the left field. Toyota decides to allocate the dealership based on The whole area Sales and market performance. So the traders who do well are grouped with those who are not. This means that the vehicles are for the regions, not the dealers.

You might ask, “So? What’s the problem?” Let’s say you’ve placed an order for a heavy metallic silver GR Corolla with some kind of optional package (Toyota hasn’t released options or pricing for the GR Corolla yet).) and you are in third place on your sellers list. It would be negligent if you actually got that exact car because the dealers They have no control over what vehicle they will actually have. Your merchant might end up calling and saying, “Hey, we have a Red GR Corolla with no options. You want it?” Either you take it or you leave it. if you leave it, They will only call the next person on the list.

This is what my detective is now going through with ordering a GR 86 at a local dealership. He told me he got the advantage Allocating (meaning allowing the trader to select the options he wants) at one agency and placing deposits in two more Thanksgiving 2021. It was 4th on one list and 8th on another. He still hadn’t heard anything about his ‘order.

“They still haven’t reached me, which means they don’t have cars to cross people off the list,” he says. “So they probably don’t prefer cars to queue and for whatever reason they only accept what Toyota offers them.”

A loophole that may lead nowhere

Image of the article titled You may not get a Toyota GR Corolla

picture: Toyota

There may be a way around it, say bIt will probably make things worse. Traders can prefer customization. This means the dealer can tell Toyota that they want a specific trim and color for the model whenever the next customization is released. He says that’s why your Toyota dealer gives you a time frame when you place an “order. Six to eight months is not the time it takes Toyota to manufacture a car; This is the time frame for the trader Hope to receive What do you prefer.

This is due to the fact that Toyota does not guarantee that there will be enough the car in the configuration that you or tDealer preferred. He divided it up well on GR Corolla ForumsAnd It shows how you’ll likely play using the example of someone who wanted a GR Corolla in white, a Core trim with a performance and cold weather package:

San Francisco area

50 agencies

Custom pool size: 100 cars

100 g corollas

Of the 100 GR Corollas, only 10 of them are white with the Performance package and the Cold Weather package.

Let’s say there are 50 merchants in the San Francisco area. If there are 10 white GRs with these two packages, the region (Toyota assignments) will send them to 10 dealers or maybe one dealer will get two.

Let’s sit they preferred it and did not get it. This is likely because another trader prefers it first.

So the area understands that and says “Sorry ABC Toyota, we’ll see if there’s a White Core with the Performance package and the pool’s cold-weather package next time and prioritize your preferences if they are.”

A few weeks later, ABC Toyota calls you and says they’ve finally got a White Core with the Performance Package and the next Cold Weather package for you! Think about the process and think about the long waiting lists, especially in stores that promise MSRP.


It’s probably even worse for the traders who make profit margins. Seeing the process disjointed gives me no hope. Those who have “ordered” at the local dealer should prepare for the worst. With the Toyota system the way it is, some buyers may be turned off and given up. But given that hot hatches are an endangered species, some may just be hoping for a chance to own something we’ll likely never see again from Toyota.